Hello, I'm Jonathan.
Founder, Lead Photographer & Optimization Expert
Jonathan is the driving force behind Luz Photography. With over 20 years in real estate and photography, he has mastered the art of capturing properties in their best light.
 
Originally from Canada, Jonathan built his career in real estate, property management, and high-impact visual marketing before making Costa Rica his home. His deep understanding of architecture, renovation, and investment gives him a unique edge : he knows exactly how to present a property to maximize its value.
 
As a licensed drone pilot and a photography tech expert, he blends HDR, AI enhancements, and immersive video to create visuals that not only showcase spaces but sell them. Clients appreciate his energy, precision, and ability to create an effortless experience, making every shoot feel like a smooth collaboration.
 
  • He creates visuals that sell.

  • A pro at using technology to elevate real estate marketing.

  • Works efficiently so your listings hit the market with confidence.

Hello, I'm Sandra.
Artistic Vision & Wedding Photography Expert
Sandra is the creative soul of Luz Photography. With a strong background in portrait, wedding, and lifestyle photography, she has spent years refining her artistic approach to capturing human emotion and architectural beauty.
 
While she’s also worked in property management and home staging, photography has remained her core passion throughout. Whether she’s shooting luxury real estate, high-end weddings, or natural portrait sessions, Sandra’s ability to tell a story through her lens makes her work truly stand out.
 
She’s also deeply passionate about animals and nature, often blending wildlife photography with her artistic style. One moment she’s capturing the perfect portrait, the next she’s photographing Costa Rica’s incredible biodiversity.
  • Years of experience in real estate, portrait, and wedding photography.

  • A trained eye for composition, color, and authentic moments.

  • Meticulous, organized, yet always ready for an adventure.

Hello, I'm Karla.
Marketing Strategist & Presenter
Karla is the strategic powerhouse behind Luz Photography—a photographer, marketing expert, and client relations specialist all in one.
 
With a background in marketing and digital strategy, she ensures that every Luz Photography client not only gets stunning visuals but also knows how to showcase them effectively. She is also a natural presenter—her ease in front of the camera makes her a fantastic interviewer and storyteller, allowing her to highlight key aspects of properties and projects in an engaging way.
 
Her social skills are her superpower. Whether it’s connecting with people, bringing new creative ideas to the table, or ensuring that Luz Photography stays ahead of industry trends, Karla constantly pushes the brand forward.
 
She also handles administration, invoicing, and client support, ensuring that our workflow is smooth and efficient. Oh, and when she’s not fine-tuning marketing strategies, you’ll find her paddleboarding at sunrise.
  • A marketing expert—she knows how to make visuals work for you.

  • Incredible on-camera presence—interviews, storytelling, and video presentation.

  • A true connector of people and ideas, keeping Luz Photography ahead of trends.

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